Packaging User Experience Center

Establishment Background

Driven by global economic trends and consumption upgrading, packaging innovation and green sustainability have become core elements in brand building and market competition. To accelerate the industrial application of new materials and technologies in the packaging field and empower the innovation and upgrading of the fast-moving consumer goods (FMCG) industry, this center was established.

Mission

Guided by the philosophy of "Make good packaging ,Better utilize the packaging", being customer-centric, We drive efficient compatibility between new materials and packaging equipment, provide robust data support for technological improvement, and empower packaging users with easy access to innovative and sustainable solutions — all to accelerate the innovation journey of the fast-moving consumer goods industry.

Key Initiatives

1. Organize cross-industry brand user exchange activities, focusing on the promotion and application of sustainable materials and supporting equipment, conduct on-site diagnostics of material-equipment compatibility, and provide systematic solutions.

2. Conduct collaborative testing of materials and equipment, generate data and methodologies to enhance automation efficiency, support technology development for resident equipment enterprises, and unite material suppliers, equipment manufacturers, and brand owners to jointly drive efficiency improvement, consumption reduction, and cost optimization.

Packaging User Experience Center — 4 Core Modules:

Packaging Speed: Digital packaging enables faster time-to-market for products.

Packaging Safety: Full-dimensional quality testing to ensure packaging safety

Packaging Innovation: Continuously optimize packaging technology to drive innovation

Packaging Experience: Validate the entire packaging usage process and provide data support

Packaging 6 Key Experiences

Finished pack barrier

Sealing integrity

Product shelf life

Validation of finished product weight loss rate

Heat seal integrity

Transportation Simulation